178bet Privacy Policy

1. Introduction

178bet ("we", "us", "our", or "the Company") operates the online betting and casino platform at 178bet.biz. We are committed to protecting the privacy of all players who use our Platform and to handling personal data responsibly, transparently, and in accordance with applicable data protection laws and international gaming authority requirements.

This Privacy Policy explains: what personal data we collect about you; why we collect it and the legal basis for doing so; how we use it; who we share it with; how long we keep it; and what rights you have in respect of your data. This Policy should be read alongside our Terms and Conditions.

By registering an account with 178bet or by continuing to use the Platform after this Policy has been updated, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

178bet is the data controller for personal data collected through the Platform. We are responsible for determining the purposes and means of processing your personal information. If you have any questions about how we handle your data, please contact our data protection team at the address set out in Section 15.

3. Data We Collect

We collect the following categories of personal data from or about you:

4. How We Collect Data

We collect personal data through the following means:

• Direct interactions: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting customer support, or responding to surveys.
• Automated technologies: As you interact with the Platform, we automatically collect Technical Data and Usage Data via cookies, web beacons, server logs, and similar technologies (see Section 8).
• Third-party sources: We may receive data from payment processors and fraud detection providers for the purpose of verifying transactions and preventing financial crime.
• Regulatory sources: In limited circumstances, we may receive data from applicable gaming regulators or law enforcement authorities in connection with our legal obligations.

5. Legal Basis for Processing

178bet processes your personal data on the following legal bases:

• Performance of a contract: Processing necessary to provide the betting, casino, and account management services you have requested.
• Legal obligation: Processing required to comply with anti-money laundering, KYC, responsible gaming, and taxation obligations under applicable gaming authority regulations.
• Legitimate interests: Processing carried out for our legitimate business interests including fraud prevention, platform security, and improving the Platform experience, where such interests are not overridden by your rights.
• Consent: Where required by law — for example, for certain categories of marketing communications — we will request your consent, which you may withdraw at any time.

6. How We Use Your Data

We use your personal data for the following purposes:

• Creating and managing your 178bet account and verifying your identity.
• Processing deposits and withdrawals via your chosen Malaysian payment methods.
• Providing access to sports betting, live casino, and slots services on the Platform.
• Complying with anti-money laundering (AML) and Know Your Customer (KYC) obligations.
• Monitoring for fraud, collusion, bonus abuse, and other prohibited conduct.
• Delivering customer support via live chat and email.
• Sending transactional communications such as deposit confirmations, withdrawal updates, and account alerts.
• Sending promotional communications (where you have opted in or where we have a legitimate interest to do so).
• Administering responsible gaming tools including deposit limits, self-exclusion, and cooling-off periods.
• Improving Platform performance, game content, and user experience through anonymised analytics.
• Complying with applicable gaming authority regulatory requirements and reporting obligations.

7. Data Sharing

178bet does not sell or rent your personal data to third parties. We share your data only in the following circumstances:

• Payment processors: We share necessary financial data with our payment partners (including FPX, DuitNow, and e-wallet providers) to process transactions.
• Game providers: Certain technical data is shared with our game content providers (e.g., lobby and session data) for the purpose of delivering game services. Game providers are contractually prohibited from using this data for their own marketing purposes.
• Fraud and AML service providers: We may share relevant data with specialist third-party fraud detection and AML compliance service providers for risk management purposes.
• Regulatory and legal authorities: We will disclose personal data to gaming regulators, law enforcement, or other government authorities where required to do so by law or regulatory direction.
• Group companies: We may share data within the 178bet group of companies for internal administrative and compliance purposes.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of 178bet's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer.

All third parties with whom we share personal data are required to maintain appropriate security standards and are prohibited from using your data for purposes beyond those specified.

8. Cookies & Tracking Technologies

8.1 Types of Cookies Used

The 178bet Platform uses the following categories of cookies and similar tracking technologies:

• Strictly necessary cookies: Required for core Platform functionality including session management and account authentication. These cannot be disabled.
• Performance cookies: Collect anonymised data on how players use the Platform (pages visited, errors encountered) to help us improve performance.
• Functional cookies: Remember your preferences such as language and display settings to improve your experience across sessions.
• Analytics cookies: Help us understand aggregate Platform usage patterns using tools such as server-side analytics. Data is anonymised before analysis.

8.2 Managing Cookies

You can control or disable non-essential cookies through your browser settings. Disabling strictly necessary cookies will affect your ability to log in and use the Platform. Full cookie management options are available via the cookie consent banner presented on your first visit to 178bet.biz.

9. Data Security

178bet implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
• Encrypted storage of sensitive data including passwords (hashed and salted) and financial identifiers.
• Role-based access controls limiting internal access to personal data on a need-to-know basis.
• Regular security audits, penetration testing, and vulnerability assessments.
• Two-factor authentication available for player accounts (opt-in via Account Settings).
• Incident response procedures for the detection, reporting, and management of data security events.

Whilst we take all reasonable precautions, no internet transmission is completely secure. You are responsible for maintaining the confidentiality of your account credentials. Contact 178bet support immediately if you suspect unauthorised access to your account.

10. Data Retention

We retain your personal data for as long as your 178bet account is active and for a defined period thereafter as required by our regulatory obligations. Our standard retention schedule is as follows:

After the applicable retention period, your data is securely and permanently deleted or anonymised.

11. Your Rights

Subject to applicable law and our regulatory obligations, you have the following rights in relation to your personal data held by 178bet:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete personal data.
• Right to erasure: Request deletion of your personal data where there is no overriding legal obligation to retain it.
• Right to restriction: Request that we restrict processing of your data in certain circumstances, for example while a rectification request is under review.
• Right to data portability: Request a machine-readable copy of your personal data for transfer to another service where technically feasible.
• Right to object: Object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time without affecting prior lawful processing.

To exercise any of these rights, contact our data protection team as described in Section 15. We will respond within 30 calendar days. Some requests may be subject to identity verification before we can act on them.

12. International Data Transfers

178bet operates internationally and some of our service providers and game content partners are located outside Malaysia. Where we transfer personal data internationally, we ensure that appropriate safeguards are in place, including contractual data protection clauses that provide equivalent protections to those required under applicable gaming authority data protection standards. We do not transfer personal data to jurisdictions that do not provide an adequate level of data protection without implementing appropriate safeguards.

13. Children's Privacy

The 178bet Platform is strictly intended for individuals aged 21 years and above. 21+ We do not knowingly collect personal data from persons under this age. If we become aware that we have inadvertently collected data from a person below the minimum age, we will delete that data and close the associated account immediately. If you believe a minor has registered an account with 178bet, please contact us immediately at the address set out in Section 15.

14. Changes to This Privacy Policy

178bet reserves the right to update this Privacy Policy at any time. Material changes — those that meaningfully affect how we use your personal data or your rights — will be communicated to registered players via email or in-Platform notification at least 14 days before taking effect. The date of the most recent revision is shown at the top of this page. We encourage you to review this Policy periodically. Continued use of the Platform after a revised Policy takes effect constitutes acceptance of the updated Policy.

15. Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise a data subject right, or have a concern about how 178bet handles your personal data, please contact us:

• Live Chat: Available 24/7 via the chat widget on the Platform
• Email: [email protected] (displayed as plain text — not a clickable link)

We will acknowledge privacy-related requests within 5 business days and respond substantively within 30 calendar days. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection supervisory authority or the dispute resolution procedure prescribed by the applicable gaming authority as set out in our Terms and Conditions.